One morning while in PB on an errand (I wish I remember what kind of errand there would ever be to run in Pacific Beach of all places. The only thing that comes to mind is having to retrieve my forgotten credit card from a bar) as I was about to go home, the bf called me and told me he and his friends were coming down to Mission Beach to play volleyball and I should meet them there. It was quite early and there was not much open as everyone knows PB as a whole has to sleep off its collective hangover until it can rouse itself around 11 am and gear up for bottomless mimosas at Cabo Cantina or something to that effect. But I found one sandwich shop on Mission that looked pretty good, I had heard about it before and I stopped in and got a breakfast sandwich and an acai bowl. It was AWESOME. Like an unequivocally infinitely better version of Subway with crispy toasty bacon, real avocado, super fresh veggies and the most amazing giant-baby-sized loafs of soft bread (I am partial to the Dutch Crunch). And acai bowls. I cannot stress how much better than Subway this is. Note: I hate Subway. Sorry Subway.
Rubicon now has two locations the original in Mission Bay and the new one in Mission Hills. We go to the Mission Hills one as its much closer to us.
They have a lot of options of their own signature sandwiches which are quite good. They even have one with tri tip! Personally I would get the Mozza Bella which has “Herbed Chicken Breast or Roasted Veggies, Fresh Mozzarella, a “Beautiful mix” of Roasted Tomatoes, Cherry Tomatoes, Asparagus, Kalamata Olives & Fresh Basil, Lemon Caper Mayo”. Seriously HOW much more awesome does that sound than that scary Subway sandwich with ‘lobster’ in it.
But ironically enough my standard order here is the Superfood salad! They have really good salads too kids. This is a pricey-ish ($11 for the full size, no meat) salad but its really tasty and really good for you, two circles on a Venn diagram that rarely seem to intersect at most delis. It is a bed of dark greens topped with cheesy kale chips (or at least they taste cheesy, they might be some other vegan cheese doppelganger) generously topped with avocado, walnuts, blueberries, baby shiitake mushrooms, hemp seed, and a goddess dressing made with omega-3 rich flax oil. So many good things and at the same time lots of texture (crunchy kale chips and walnuts), sweet bites (bluhberreez), creamy (avo) and who doesn’t like mushrooms. Plus the salad is generously dressed but its fiiiine because its flax oil.
Oh and if you add chicken to the salad you get A LOT of chicken.
The bf actually used to hate this place, not sure why. That is until he found his perfect designer sandwich creation child: Turkey, Bacon, Pepperjack, Lettuce, Red Onions and Spicy Mayo on Jalapeño Cheddar Bread. What exactly prevents you from assembling this at home you might ask. Well, how often do you have hot, perfectly cooked crisp bacon and super fluffy-crunchy-fresh loaves of bread on hand? Probably not at 7 am when you are bleary eyed and staring into your fridge trying to mentally create something you can stuff into a tupperware and take into the office that will be mildly edible/desirable by noon. What I am trying to say is, bacon and good bread are pretty important for a great sandwich and you don’t always have those on hand. This is why Rubicon is here. Oh and perfectly ripe avocados! Those things seem to take 4 days to get ripe and then are good for 12 hours until all that nice green starts getting mottled with brown specks. Little weasels.
Lastly if you come here early enough they give you free mini gluten free chocolate chip cookies with your meal! At least it happened twice to us so I’m almost sure they do it everyone. If not my b, they are 50 cents you can just buy one you cheapass (kidding, if it wasn’t given to me I wouldn’t buy it either. Quarters are too precious for my laundry to spend on cookies).
However if you want something a bit heftier than a little 50 cent cookie they also have large real cookies! With gluten and everything. The flavors are pretty interesting too with everything from potato chip chocolate to birthday cake. Bf went with the birthday cake because that is his jam.
Overall its a bit pricier than your average sandwich joint but I think the quality ingredients and homemade bread make up for it. Also the half sandwich is more than enough food for one person (the sandwich shown in the pictures is a half sandwich canyoubelieveit), so make sure you note the size of the bread (gigantimous) before you mistakenly order a whole.
Half-Sandwich + Avocado + Bacon $6.99 + $1 + $1.25
Large Superfood Salad $10.99
TOTAL (w/ tax) $25.09
Rubicon Deli – Mission Hills
3715 India St
San Diego, CA 92103
Phone: 858-488-3354 ex #2